PEI Truck & Tractor Pull Championships
Client:
The Crapaud Exhibition Association
Dates of Resonate XM Engagement:
2024 - Present
Event Dates:
August 1-2, 2025
Resonate Rockstars:
Kim Doyle, Lucas Smith
Since 2024, Resonate XM has worked with the PEI Truck & Tractor Pull Championships to elevate operations, enhance safety, and unlock new value for guests, regulators, and sponsors alike. In 2025, we’re building on that momentum, expanding our role to include sponsorship strategy, economic impact reporting, and guest experience evaluation.
The Challenge
The PEI Truck & Tractor Pull Championships are a one-of-a-kind spectacle — drawing thousands of fans to rural PEI for two adrenaline-filled days of heavy horsepower and community pride. But with growth comes complexity. The organizers needed expert guidance to manage evolving regulations, elevate the guest experience, and ensure smooth operations in a high-risk environment.
The Resonate XM Solution
Resonate XM was engaged to support the operational strategy, advising on layout, guest flow, and safety to ensure compliance without compromising the energy and authenticity that makes the event a fan favourite.
We led the navigation of licensing regulations and coordinated closely with regulatory authorities to establish a safe, controlled licensed area giving fans a local, high-quality beverage experience. Our team also supported pre-event planning and real-time adjustments to keep the site running smoothly and securely.
In 2025, our scope expanded to include sponsorship development, guest experience evaluation, and a full economic impact analysis — providing the data and strategic insight needed to grow the event sustainably and secure long-term support.
Partner with the PEI Truck & Tractor Pull
⭐ Want to sponsor one of Atlantic Canada’s most unique and high-impact rural events? Let’s put your brand in front of thousands of loyal fans. Contact hello@resonatexm.com to get involved.
The Resonate 'X' Factor'
We know how to balance big energy with operational precision. Our deep relationships with regulatory bodies, paired with our guest-first mindset, make us uniquely suited to help events like this scale with confidence. From establishing first-time licensed zones to tracking economic value, we help organizers stay true to their roots while levelling up the experience.
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